ROMANTIC: Newly-weds walk on the jetty at Blue Waters Inn, Tobago.

The Tobago Tourism Agency Ltd (TTAL) hosted Canada-based Weddingbells magazine on the island from September 16 to 21 in the first phase of an integrated marketing campaign that will strategically position Tobago as a key romance destination in the Canadian market.

The international destination wedding and honeymoon industry is growing steadily, with 14 per cent of Canadian weddings taking place abroad. Romance and weddings is one of the four main core attractors to Tobago, and capitalising on this lucrative niche market will be a key factor in TTAL’s efforts to increase Tobago’s market share and contribute to a growth in arrivals to the destination.

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