Express Daily Filler

The local government election is heating up as, come Sunday, both the People’s National Movement (PNM) and the United National Congress (UNC) will be launching their election campaigns and presenting their 139 candidates.

The local government election is carded for December 2.

The PNM will be having a day of double events with its 49th Annual Convention in the morning period at the Queen’s Park Savannah, Port of Spain, and in the afternoon the presentation of its election candidates. Prime Minister Dr Keith Rowley will deliver the feature address.

The UNC will have its local government rally, entitled “Worknation”, at the Couva South Multi-Purpose Car Park from 2 p.m. Opposition Leader Kamla Persad-Bissessar will deliver the feature address. Yesterday the UNC held a motorcade in Sangre Grande, where Persad-Bissessar and her team met constituents.

Campaigning on social media

The UNC has also started video political advertisements on social media targeting Finance Minister Colm Imbert and Government’s initiative to distribute hundreds of free LED bulbs to the public.

In one video a woman is seen telling another that she has to go inside early because of the crime situation when a person bearing the image of Imbert appears.

The woman asks, “Chief, what resources will be given to the police and what programmes are in place for the youth to address crime?”

“Here’s an LED bulb,” is the response by the chief and the ad ends with the words, “Another light bulb moment by Keith and Colm”.

In another ad, a woman is seen complaining to “chief” that whenever it rains the whole country under water and the last time she almost lost everything. She asks what can he do to help with the flooding and dry taps. The same “Here’s an LED bulb” response is given. Also circulating on social media is an image of a big red bus bearing the image of Prime Minister Dr Keith Rowley.

Government Minister and PNM campaign manager Rohan Sinanan said this was an old photo of a bus used in the 2015 election campaign. The minister knocked the UNC’s bulb advertisements, saying they need to account for the corruption that occurred between 2010 and 2015.

“I am not surprised that the UNC have gone back to a heavy marketing campaign. They would have gone back to Ernie Ross who was their advertising person when the Cambridge Analytica first came to Trinidad. The UNC has now gone back to the old UNC of the Cambridge Analytica,” he said. He added that the LED bulb initiative is “where the world is going” and its the Government’s own contribution to renewable energy and reducing the energy consumption in the country.

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