Rum and bitters manufacturer Angostura Ltd has appointed former TV host Hema Ramkissoon as its new head of marketing.
She will take up the position from Monday, Angostura announced in a statement yesterday.
The Laventille-based spirits company said that as executive manager of marketing, Ramkissoon will be responsible for heading the brand leadership team that sets overall short- and long-term brand objectives and strategy as well as leading the development and execution of marketing strategy and plans, including consumer, trade and field marketing programmes.
“She will also direct and deliver continuous business improvement through innovation, packaging and new product development throughout the value chain, whilst managing business risk in that environment,” the company said.
Ramkissoon holds honours degrees in Sociology and Human Resource Management from The University of the West Indies (The UWI) as well as an executive MBA from the Arthur Lok Jack School Graduate School of Business.
She previously held the role of lead editor (TV) for Guardian Media Ltd and announced her departure from CNC3 earlier this month.