Another Carnival is here again, and we are seeing examples of excellence in performance, delivery and customer service. If these things work in one area of society, why are things in other areas so dismal? The answer lies in the proliferation of square pegs in round holes.

Visit Rosalino Street in Woodbrook and you will feel the presence of Tribe (the Carnival band) and their commitment to the delivery of an excellent product. Contrast that with a visit to the Immigration Office and it is almost like a visit to the twilight zone

There are pockets of excellence existing throughout this country and all that is needed is the political will to engage differently to achieve fantastic results.

If Carnival entrepreneurs can deliver quality products on-time, within budget and according to specifications, why can’t we engage them in national service to re-imagine how key products and services are delivered?

If I had the opportunity to dream differently, there are several persons delivering Carnival products that I would engage to impact our systems.

Imagine Yuma creator Danielle Jones-Hunte as the Chief Imagination Officer responsible for “Carnival Transformation”!

Derrick Lewis is one of the early transformers of the on-the-road experience with Carnival bands, so I would appoint him Chief Transformation Officer to re-imagine our transportation products.

Carla Parris is presenting a new product showcasing the “Business of Carnival”, so she would be appointed my Product Development Officer responsible for diversification.

This is a short wish-list but taking a helicopter view of T&T reveals that we are clearly stuck in the insanity zone which Albert Einstein described as “doing the same thing over and over again and expecting a different result”.

To transform this country, our politicians need to re-imagine a future of Trinidad and Tobago which is exciting, bright and sustainable. They have failed miserably, so why not try with the people who have used grit and imagination to bring different realities into being on some of our traditional products. When I think of how we operate what comes to mind is an image of a patient resisting flat lining just enough to stay alive.

You think this plan is outrageous and may not work but think of it a little deeper and ask what do we have to lose? There is no denying that each of the persons identified has delivered a product to new audiences.

It’s clear they understand their products and have been able to successfully align their product to the audience and even create new audiences and experiences. They have mastered the art of delivering their product on time, within specifications and at a profit.

There is no question that this country has the talent. We have demonstrated competence in many areas. And we are passionate about the things that excite our imagination. Let’s use our huge reservoir of talent to make a difference to the everyday lives of our people. Let’s use the people and lessons of Carnival to show the world what Trinis can do.

Dennise Demming

Diego Martin

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